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RETAIL SALES BY CATEGORY
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| MARKET CHARACTERTISICS | DMA Total | DMA U.S. Rank | MSA Total | MSA U.S. Rank | % of DMA |
| Population | 4,569,300 | 13 | 3,270,400 | 15 | 72% |
| Households | 1,813,200 | 12 | 1,302,500 | 14 | 72% |
| Effective Buying Income | $107,339,297,500 | 12 | $80,958,657,500 | 14 | 75% |
| RETAIL SALES VOLUME | DMA Total ($000) | DMA U.S. Rank | MSA Total ($000) | MSA U.S. Rank | % of DMA |
| Total Retail Sales | $79,211,250 | 12 | $57,576,326 | 15 | 73% |
| Automotive Dealers/Parts | $15,811,975 | 11 | $11,398,679 | 14 | 72% |
| Food & Beverage Stores | $9,211,276 | 13 | $6,624,986 | 15 | 72% |
| Building/Hardware Materials | $8,857,908 | 13 | $6,426,310 | 15 | 73% |
| Food/Drinking Establishments | $7,594,912 | 13 | $5,593,118 | 14 | 74% |
| Health/Personal Care | $3,499,040 | 15 | $2,495,949 | 16 | 71% |
| Apparel/Accessories | $3,747,126 | 12 | $2,810,747 | 15 | 75% |
| Furniture/Home Furnishings | $2,185,493 | 13 | $1,617,024 | 15 | 74% |
| Electronics/Appliances | $2,015,024 | 12 | $1,491,748 | 14 | 74% |
How to read: There are 4,569,300 people residing in the Seattle-Tacoma DMA (Designated Market Area or Western Washington), making it the 13th largest DMA in the United States, and 3,270,400 (72 percent) reside in the Seattle-Tacoma-Bellevue MSA (Metropolitan Statistical Area), making it the 15th largest MSA in the nation. Annual retail sales in the Seattle-Tacoma DMA are $79,211,250,000 ranking 12th among the nation’s other DMA markets, and 73 percent ($57,576,326,000) of those retail sales are bought in the MSA.
Notes: Seattle-Tacoma-Bellevue MSA refers to the Metropolitan Statistical Area, which includes King, Snohomish and Pierce counties. Seattle-Tacoma DMA (Western Washington) refers to the Designated Market Area, which includes King, Snohomish, Chelan, Clallam, Douglas, Grays Harbor, Island, Jefferson, Kitsap, Lewis, Mason, Pacific, Pierce, San Juan, Skagit, Thurston and Whatcom counties.
Source: 2007 Claritas, Inc.
